The first all-in-one product to detangle, condition and style with hold, and in half the time. Also works on dry hair as a great style refresher and smoother. A formula so unique it’s called Simply It!
One product does it all! Use Simply It on wet hair to detangle and condition; when blow-drying your hair you will notice how Simply It reduces drying time while leaving the hair with long lasting sheen, smoothness and style memory without feeling heavy or sticky. Use Simply It on dry hair all day long-without product buildup-to freshen your style, smooth and add shine.
The ultimate styling lotion? Yes!
· Smoothes wet and dry hair
· Significantly reduces drying time
· Conditions and styles
· Eliminates frizz, static and flyaways
· Repairs, nourishes & strengthens
· Resists humidity
· Color and keratin treatment safe
· UV & heat styling protection
· Gives curly and hard to manage hair softness and style control
· Provides all day soft style hold
· Adds shine
· Adds softness and bounce to lifeless hair
· Never sticky & won't build up
· Perfect for all hair types and conditions How It Works
It Factor's proprietary VaporBoost system reduces drying time by up to 50%. With the help of Sunflower Seed Oil & Green Tea Extract, Simply It shields against free radicals, while providing UV and heat protection. The healthy formula features soy protein to smooth and soften hair, wheat and silk amino acids to replenish moisture to damaged and dull hair and to impart shine, and bottlebrush extract to add body and bounce with all-day soft hold.
All It Factor products are free of harsh sulfates and alcohols, parabens and sodium chloride--making them 100% safe for color treated and chemically straightened hair.
How to use: Apply 1-3 pumps of Simply It into your palms, rub together and smooth through wet or dry hair.
For more info, visit www.itfactorbeauty.com.
Disclosure: No compensation was offered or taken in exchange for this feature article. I have no affiliation to any of these brands mentioned.