Tuesday, March 26, 2013

New OPI Nail Hues for Spring '13

OPI GelColor Adds Glitter!

OPI Announces Two GelColor Kits for Long-Lasting, High-Shine Manicures in Minutes, now with Glitter in NEW Hues for Spring 2013.

OPI launches the first ever glitter gels in two new GelColor kits. The two sets feature 12 new shades in glossy, chip-free formulas, from the Euro Centrale collection for Spring/Summer 2013 and the Disney’s Oz The Great and Powerful promotion. 

The Fashionistas kit includes six favorites from Euro Centrale, in shades ranging from vibrant periwinkle to gold. The Disney’s Oz The Great and Powerful kit offers SoftShades and glitters in gel formulas inspired by the film, featuring glittery shades packed with white, gold and silvery iridescent confetti and soft neutrals in white, beige and pink. All GelColor shades are 100% gel and can be applied in minutes, for manicures and pedicures that last weeks.

“Since its launch, GelColor has grown to become a new standard for manicure durability and endurance. Now OPI is broadening what GelColor can do,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “OPI is so excited to launch the first ever glitter gels.”

Unlike a gel and polish hybrid, OPI’s formula is 100% gel, which maintains its luster longer than other color gels. GelColor is applied similar to traditional nail lacquer, then flash LED UV-cured in a total of four minutes per set (almost four times faster than standard gels). Salon application takes approximately 45 minutes from start-to-finish (including OPI’s exclusive nail prep) and is easily removed in 15 minutes with individual fingertip soak-off sleeves.

2-2-2-2 OPI/GelColor Spring 2013 
The Fashionistas kit offers: OPI Eurso…Euro, You’re Such a BudaPest, Can’t Find My Czechbook, Oy- Another Polish Joke!, My Vampire Is Buff, and the glitter gel Polka.com. 

The Disney’s Oz The Great and Powerful kit includes: Don’t Burst My Bubble, Glints of Glinda, I Theodora You, and the glitter gels When Monkeys Fly!, Which is Witch?, and Lights of Emerald City.

GelColor is currently supported by a global advertising campaign featuring Misty May-Treanor, Gabrielle Douglas, Danica Patrick, and Serena Williams, as seen in top publications including Brides, Cosmopolitan, ELLE, Essence, Glamour, Harper’s Bazaar, InStyle, SELF and W.

With 12 new additions, GelColor is currently available in over 60 iconic OPI shades. GelColor is an in-salon, professional product only.  For more information, please visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan

Disclosure: No compensation was offered or taken in exchange for this feature article. I have no affiliation to any of these brands mentioned. 

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