Sunday, May 12, 2013


KEVIN.MURPHY Introduces New SUPER.GOO for a Rubbery Finish

KEVIN.MURPHY redefines bouncy hair with the launch of new styling product SUPER.GOO. With a flexible but firm hold, this rubbery gel gives hair a chunky, separated finish. The no-flake formula contains Green Tea, Bamboo and Nettle Extracts that allow hair to be molded into distinct looks that last all day.

“SUPER.GOO is an exciting new addition to our current lineup of styling products,” explains Kevin Murphy, stylist and founder of KEVIN.MURPHY. “The unique texture has a rubber-like finish that works with both slick hair and styles that require strong hold with separation. The final look definitely has a ‘certain bounce’ that sets SUPER.GOO apart from other styling gels. Best of all, hair won’t lose style or shape thanks to the firm hold formula.”

All KEVIN.MURPHY products are biodegradable, paraben-free and sulphate-free and contain essential oils that act as bio-catalysts, performing natural regenerative, moisturizing and strengthening functions. The range is based upon an environmentally friendly Australian philosophy, and all packaging is 100% recyclable. In 2011, founder Kevin Murphy was selected as a Climate Connector for Al Gore’s non-profit,

The Climate Reality Project. Murphy works within the stylist and hairdresser community to educate the industry on reducing its carbon footprint and the e≠ects of climate change. In 2012, the brand was given the PETA (People for Ethical Treatment of Animals) seal of approval as a cruelty-free company that does not harm or test on animals.

KEVIN.MURPHY is a fashion-focused range of professional hair care products conceived in the world of session styling. The company’s mission is to share cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer. SUPER.GOO will be available May/June 2013 in salons for $22.00 suggested retail. For more information on KEVIN.MURPHY or to find a local retailer, please visit

Disclosure: No compensation was offered or taken in exchange for this feature article. I have no affiliation to any of these brands mentioned. 

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