Wednesday, July 10, 2013

Pantene Pro-V Ultimate 10 BB Crème

Pantene Pro-V Ultimate 10 BB Crème
BB Crème for Hair

BB crème, or beauty balm, was originally promoted as an all-in-one facial cosmetic product to replace serum, moisturizer, primer, foundation, and sunblock and save time during daily beauty regimes. In recent years they have be come all the rage in the beauty business with many top editors singing their praises.  

The folks at Pantene have taken the concept of a multi-tasking beauty balm a step further by introducing a version for hair. They looked to the skincare benefits of the BB Crème and optimized a level of ingredients for a BB Crème for hair – a product designed to streamline the daily beauty routine but also to feel good on the hair and deliver a flawless finish.

Before beauty balm became available for hair, some women would create a mix of different products to speed their daily hair care and styling regiment. One part conditioner another part styling lotion, smoother, shine enhancer, thermal protectant and frizz fighter. Getting this cocktail out of proportion often resulted in a bad hair day. By harnessing the power of 10 benefits, Pantene’s Ultimate 10 works hard to keep a bad hair days at bay and provide more predictable results with a consistent blend.

The Pantene Pro-V Ultimate 10 BB Crème is part of the new Ultimate 10 Collection, which also includes a shampoo and conditioner. Each product in the Ultimate 10 collection employs multi-tasking conditioners that work to repair rough hair, smooth, strengthen against damage and help protect hair against damage, frizz, and heat. The multi-benefit formula tames fly-aways and adds brilliant shine for the ultimate flawless, healthy finish.

Pantene Pro-V Ultimate 10 BB Crème is a moisturizing formula that enables hair to be easily styles without excess static or flyaways. A combination of hair moisturizers and conditioners give 10 benefits to 1 step and help prevent damaged ends and tips. This combination of moisturizing ingredients work together to coat the hair and reduce the friction from combing as well as add in a protective barrier from heat.

My Experience
I was provided the opportunity to give Pantene Pro-V Ultimate 10 BB Crème a try when Pantene sent a complementary bottle. My frizz factor has been unusually high due to humid summer days, so the promise of relief was more than welcome.

Before (air dried) / After 2 weeks (blow dried)
To clean damp hair I applied a couple of pumps of the crème all over. I combed through to make sure it was distributed evenly, which is where I noticed the first two benefits. I found the fragrance to be light and clean and also noticed an easier slide through my strands with the detangling comb. Having natural wave and a coarse texture, detangling damp hair is typically a painful task. 

I styled as usual, but without any other products so I could compare the results objectively. In the end, smoother, silkier hair emerged, especially when used over time.

A single pump applied over the top
I found that applying more creme over the surface of my dry hair was the ticket. An additional pump was emulsified into my hands and then I ran my palms over the surface to finish off the style. It diminished my flyaways and kept my strands from frizzing up during even the hottest, most humid of days.

Enter below to win a full size sample of your own! 

Pantene products are available nationwide at drug stores, food stores and mass merchandisers.  Visit for more information. 

Disclosure: No compensation was offered or taken in exchange for this feature article although I did receive this product for free. I have no affiliation to any of these brands mentioned and any opinions expressed are my own. Product for any giveaways is always fulfilled by the product manufacturer or their PR firm.

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  1. Love the idea of an all-in-one product for frizz busting!

  2. This products sounds wonderful! Thanks for the chance!