Sunday, April 6, 2014

No Rules by Nicole Riche

Nicole Riche Goes Retro 
with Launch of Second Fragrance

Just in time for the spring season, style icon Nicole Richie brings back the late 1960’s style with a new fragrance called No Rules.

No Rules marks the second fragrance for Nicole Richie. Richie’s first fragrance, Nicole was created in collaboration with TPR Holdings LLC., expanding her fashion empire into the world of beauty. Sexy, provocative and eye-catching – all descriptions reflected in her signature perfume collection.

Richie’s latest launch is inspired by her overall take on fashion. “I try not to go by any rules, especially when I'm talking about mixing prints, because I'm so inspired by the '60s and '70s—and their rule was that there were no rules,” said Nicole Richie. An artistic impression from past eras juxtaposed in an organic rhythm, No Rules, creates originality and spirit in a way that makes what’s old new again. No Rules brings together styles of the late 1960’s from tie-dye to psychedelic patterns with a nostalgic nod to the Bohemian lifestyle in a way that’s fresh, modern, sensual and timeless in its own right.

The addictive fragrance with exotic, nomadic ingredients is housed in an art-deco bottle with rich, deeply colored purple glass. The striking bottle makes a strong statement and holds true to its Bohemian heritage. The unique outer packaging incorporates darker colors and psychedelic patterns to provide an edgy yet glam feel.

The Fragrance:
The fragrance opens with top notes of sun-soaked Mediterranean Orange Flower, delicately sweet Turkish Almond Blossom and the rebellious essence of juicy Kumquat to create an irresistible tension that draws you in. At the heart, exotic Balinese Frangipani and Purple Jasmine exhale rich opulence, while a splash of Brazilian Coconut Water accentuates a carefree, Bohemian vibe. Sacred Sandalwood, indulgent Madagascan Vanilla Bean Extract and Amethyst Crystal Musk envelop the skin in a warm, sexy halo.

No Rules by Nicole Richie Eau de Parfum will be available March 2014 for $45.00 (100ml) at fine fragrance retailers nationwide.

Disclosure: No compensation was offered or taken in exchange for this feature article. I have no affiliation to any of these brands or retailers mentioned and any opinions expressed are my own. 

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