Tuesday, May 6, 2014

Hair Trend - Platino by IT&LY Hairfashion

Platino by IT&LY Hairfashion

Celebrity hairstylist Pasquale Caselle created Platino, an illuminating look for short hair.

First, the model's natural level 5 hair was pre-lightened with IT&LY's Blondly mixed with 40-volume Oxily Developer, lifting to a pale yellow. After shampooing, the hair was gently towel-dried and misted with Plusonda to condition and replenish the hair with vital nutrients and conditioning properties. Pasquale dried the hair preparing it for the toner application. He mixed IT&LY's Light + Passion's Platinum Blonde with 10-volume developer and applied roots to ends processing for 20 minutes. After processing the hair, it was shampooed and conditioned with Advanced Color Protection.

The hair’s integrity and luster is never compromised with IT&LY's Blondly and Light+Passion containing conditioning ingredients that the leave hair in a healthy, shiny and moisturized condition.

To style: Pasquale added a cocktail of IT&LY's Pure Fluid Experience and Pure Glaze running it through the hair to create the foundation.

Leaving the top and fringe area longer allows for versatile style changes. After shampooing and conditioning with Advanced Color Protection, Pasquale added a cocktail of Pure Fluid Experience and Thermoflatblow drying the hair with a small round brush. He created volume at the base while using the brush to serve as a hot roller giving each section a blast of warmer air followed by cool to set into place. Using a medium paddle brush, he smoothed the hair into soft sexy waves. To finish, he sprayed Pure Definition Hair Spray for a light natural hold.

Hair by: Pasquale Caselle
Makeup by: Linda Caselle
Photographer: Josh Tousey

Disclosure: No compensation was offered or taken in exchange for this feature article. I have no affiliation to any of these brands or retailers mentioned and any opinions expressed are my own. 

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