Serious Relief for Dry, Damaged HairBioken just launched a new line called m72 Ceramide and I was chosen to give a few of the products a try. According to their PR firm, this exclusive system of shampoos, conditioners and treatments is free of sulfate, paraben, gluten, and alcohol, and is ideal for damaged, chemically treated hair. It uses certified organic extracts and 72 essential trace minerals that work together to provide a highly effective transfer of major nutrients into the hair. Ceramides, a component of the hair cuticle, restores elasticity and strengthen strands.
One of the three types of lipids found inside of the scale-like structure of the cuticle, Ceramides work to reinforce hair and keep it intact. In damaged hair, the Ceramides are missing, which results in dull, coarse and dry tresses. By adding Ceramides back into the hair, these lipids bind the scales of the cuticle together and result in healthy, smooth and lustrous strands.
The proprietary m72 system uses a blend of essential oils including safflower, grape seed, olive, coconut, palm, and macadamia along with USDA certified organic extracts from green tea, chamomile, acai fruit, rosemary, sage, nettle, and others. This formula provides trace minerals that are essential to the body and offers the most effective infusion of nutrients into the hair and scalp.
The m72 Ceramide products I tried included:
m72 Ceramide Shampoo
Complete daily-use shampoo uses 72 trace minerals and Ceramides to restore balance and retain essential lipids while adding elasticity to hair.
m72 Ceramide Conditioner
Conditioner combines 72 trace minerals and Ceramides to effectively restore hair’s natural balance, while it detangles and smoothes strands.
m72 Ceramide Treatment Mask
Luxurious mask helps repair, moisturize and smooth hair into a perfectly velvety texture. Restores elasticity and strengthens hair while giving strands a protective barrier.
My Take: As a fan of the line I was eager to give these new products a try. Having dry, coarse and chemically treated hair that tends to be frizzy it sounded like a good fit. First I used just the shampoo and conditioner for a week and a saw a marked improvement in the softness of my hair. It was less frizzy and felt soft even if I didn't flat iron it that day. The scent was light and gender-neutral, which is great. I'm not a big fan of overly sweet or "girly" smelling products.
Already pleased with the results of the shampoo and conditioner, I introduced the Treatment Mask for my weekly deep treatment. I used as directed, leaving on for several minutes and rinsed afterward. The comb easily slid through my wet hair when detangling and the blow-drying (I use a boar bristle round brush) was actually easier to do. My hair was left so silky, shiny and oh-so very soft that I could not stop touching it. If you have dry, damaged hair like me, this is a must-try... Especially the mask! Thanks Bioken!
Disclosure: I did receive compensation including free product and product for a giveaway for this feature article. All opinions expressed are my own.
One lucky US-based winner will receive their very own set of the same m72 Ceramide product that I tried. Enter to win below: